The Search Atlas Site Auditor Tool scans your entire website for technical issues, including indexability and crawlability errors, to help you maintain a search-engine-friendly structure. Monitoring organic traffic improves SEO by providing critical insights into how well your optimization efforts are working and where opportunities exist for improvement. Organic traffic analysis helps identify content gaps, technical issues affecting performance, and opportunities to capitalize on emerging search trends.
A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords.
These issues can significantly affect your search engine rankings. This is why a comprehensive SEO audit is so vital for maximizing your online presence. A good audit will help you understand what’s working, what’s not, and how to fix it. Analyze any web page with the free SEO checker by Seobility to find technical errors and on-page SEO issues that might be holding your site back from top search engine rankings. Semrush’s On Page SEO Checker analyzes your website for on-page SEO issues (like overusing keywords, thin content, etc.) and provides a detailed report with recommendations for how to improve.
Technical SEO Auditing
People interested in goods or services will first Google search what is available. If you like this tool and want to explore some of the other ones we offer, sign up for a free HOTH account. Once inside of our system, you can see all of our tools under the main menu. The tool begins by analyzing how your keyword is used on the page. In this case, we entered the keyword “sales page.” Check out the results below. Transform your marketing strategy with our AI SEO & SEM platform, optimizing every campaign for maximum impact and growth.
- A robots.txt file allows you to restrict the access of search engine crawlers to prevent them from accessing specific pages or directories.
- This makes it easy for you to learn which ones need changed and then change them one by one.
- To find out what the best next steps are, you need to look at the data.
- Check out their rich results page to learn more about the schema types you can implement on your website.
- This helps you tackle high-impact quick wins immediately, while planning for bigger projects.
- Running a comprehensive website crawl is like giving your site a thorough health check-up.
Digital Marketing Blog
Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.
This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site SEO Anomaly sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns.
You’ve squeezed “employee scheduling software” onto your homepage in multiple places. That’s a keyword best reserved for a blog post (check out our SEO blog post templates here). Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links. Since SEO is an ongoing process, it’s important to establish yourself and track your progress (which many tools do via SEO scores). With an SEO page audit, you set yourself up for success by creating check-ins and active processes that help you improve.
Mobile-friendliness refers to how well a website functions and appears on mobile devices. A mobile-friendly website automatically adjusts its layout, content, and interactive elements to provide an optimal user experience regardless of screen size. A mobile-friendly website includes responsive design, appropriate text sizing, touch-friendly navigation, and fast loading times on mobile networks. Site speed refers to how quickly your web pages load and become fully interactive for users.