However, semantic anchor texts can also make a huge difference on your rankings. Typically, the “best” anchor texts for SEO purposes are exact and partial match keywords. As we already mentioned, links pass on PageRank, which, in turn, increases the “weight” or value of your web page in the eyes of Google. In order to build an effective, all-encompassing off-page SEO strategy, you need several team members dedicated to their tasks over months, or even years. It works by assigning each website a numerical score based on how many other websites link to it. The more websites that link to a particular website, the higher its score will be.
- If they search for something too specific to find your page, they need to be able to find what they’re looking for.
- Semrush also offers a suite of other tools that make it the all-in-one companion for on-page SEO.
- Its intelligent monitoring system detects changes in link profiles, referral traffic trends, and brand visibility in real time, ensuring a strong off-page SEO strategy.
- Even if the link does not have the “dofollow” tag, it’s set to be “dofollow” by default.
What are the benefits of off-page SEO?
When combined with on-page SEO and technical SEO, it helps increase visibility, indexing, traffic, and conversions. It finds link building prospects (sites that might link SEO Anomaly to you) based on your target keywords and competitors’ backlinks. Semrush measures a website’s authority with a metric called Authority Score. It’s based on the quality and quantity of backlinks, organic traffic levels, and the naturalness of the site’s entire backlink profile.
When your page is live, Google’s algorithm can start pulling data from it, increasing your website’s authority and chances of getting a rich result. Providing expert advice—Offering unique insights, perspectives, and research can position you as an authority and encourage others to link to your pages as references. I’ll cover all the key strategies you should implement alongside specific tips and steps for each. Here I offer you a summary so that you can see precisely what it takes to boost your website’s authority and visibility.
Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Delicious, Reddit, Digg, etc. These links are a little harder to detect, so you’ll have to be dutiful in your scan. Again, a search tool is useful here, but you’ll have to dig a little deeper and use your best judgment if you want to estimate the perceived “naturalness” of the link in question. They could be remnants from an older strategy, or links you forgot you built. They could be links built by someone else on your team without your knowledge.
Marketing Tips for Niche Industries
A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog. Write a slug that incorporates your keyword and identifies your website structure when possible. For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option.
Tools for off-page SEO
By combining the right on-page SEO practices with solid off-page optimization, you’ll check all the boxes necessary for ranking high in SERPs. Understand your audience—You need to know which social platforms your audience uses the most so that you can choose the right ones. It’s also important to know what type of content they enjoy the most so that you can match their needs. You can also form many partnerships with influencers and other businesses from your niche, which can give you plenty of traffic that Google will see as a signal of relevance and credibility. Ideally, you’ll also get your business listed in industry-specific directories, which is especially important if you run a local business. You can find plenty of general ones like Yelp and Foursquare, which give your business and brand additional exposure on top of helping with local citations.
Then ask them to share customized content you’ve put together for their audiences. This is by far the most challenging aspect of off-site optimization. There are many reasons your event landing page could attract links. Or influencers may simply share it for the sheer value to their audiences. For example, if you offer the first 50 attendees an exclusive gift, you may heighten the enthusiasm others have for your event. You can further boost excitement if you secure a celebrity or popular influencer as a speaker.