Facebook’s business page, originally known as Fan Pages, was launched in 2007. Initially, it was designed to allow businesses, celebrities, and organizations to establish a presence on the platform distinct from personal profiles. Having a business page lets you promote your products/services to a wider audience. A business also serves as a channel for prospects to learn more about your business. Tracking engagement rates and follower growth will help measure the effectiveness of your efforts to grow your Facebook page. Consistent use of live videos can significantly boost engagement and grow your Facebook page.
If you don’t already have a business account, you can switch by going to Settings in your Instagram app. The next step is to choose a custom username (e.g., @yourbusinessname) for your page. When picking a username, make sure you choose a username that’s consistent with your brand. Each template comes with pre-set tabs, but you can customize them to fit your brand’s aesthetics.
How to connect Instagram to a Facebook business page
Once you’ve confirmed it’s consistency, you’re ready to make further Facebook optimizations. Generally, the best vanity URL is simply the name of your brand – it’s easy to remember, and easily identifiable. An optimized page title can help your page rank higher in Facebook search, and signal to both users and search engines that your page is more relevant to a specific query.
From here, you can enter the desired user’s name or email in the assigned roles section. If you already have a personal page and are logged in on a desktop, look at the left hand side and click on the “Pages” option. Then, add any required information like your page name, category and bio. Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience.
Does a Facebook Business Page Have to Be Linked to a Personal Account?
- Facebook marketing automation tools can help you track the performance of your posts and ads, making it easier to measure success and adjust your strategies accordingly.
- Now that you have learned how to create a business Facebook page, the next step is to grow your audience and engagement.
- Choose the template that best suits your business to keep things organized and user-friendly.
- The more you post with it, the better the suggestions you’ll get for the best times.
- You can do this using organic methods like sharing posts to your personal profile, email list, and other social media profiles and asking others to share your content.
- As of June 30, 2021, Facebook shut down the Facebook Analytics tool, which allowed you to build reports for both Facebook business pages and Instagram business accounts.
The live format creates excitement and urgency, encouraging people to tune in and engage directly with you. It also helps humanize your brand and create a deeper connection with your audience. Facebook offers different templates based on the type of business you have.
Socinator’s Event Manager helps you stay on top of Jackpot Jill Casino all important occasions—campaigns, launches, or workshops. For example, if your business hours change during the holiday season, reflect those updates on your Page. Keeping your information up-to-date ensures your Page remains a reliable and trustworthy resource for your audience.
Once you are logged in to your Facebook account, it’s time to create your page. Facebook Business pages are profiles that public figures and businesses can use to advertise themselves and provide details about the goods and services they offer. Once you fill out the basics, you can further optimize your page with customization options.
Once you’ve picked your account of choice, Log in with your account, and click on the Menu icon on the left. Researching successful competitors is one of the easiest ways to learn how to grow your Facebook page. You can actually have up to three different categories for your Facebook business page. As you can see, there are a lot of Facebook page categories to choose from. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing.