Security measures are essential for user trust and SEO, as Google prioritizes secure websites in search results. Choose one that matches your technical skill level and business needs. For example, many website builders offer drag-and-drop editors. I’m the owner of Greenlane Search Marketing in Philadelphia, PA ().
Tip 22: Implement a content calendar for SEO success
This highlighted question is highly visible on both desktop and mobile, so it’s a valuable place to get extra messaging out to your potential customers. I noticed that the biggest opportunities from a technical perspective aren’t necessarily found through enterprise tools. You can manually find some of these issues just by looking directly in the SERPS using search operators. Ashwin Balakrishnan has some north star guidance that will help you appeal to the most important stakeholder—your potential customers. LLMs not only help you create content, they’re also answer engines that can drive visibility and traffic.
The brands that win will be the ones that have an SEO strategy rooted in understanding their customer and content niche. Then, on that foundation, they’re willing to test new tactics and keep up with trends. For SEO beginners, all the strategies and tactics can be a bit overwhelming. The good news is that you don’t have to come up with your process from scratch. There are many checklists and frameworks out there for beginners.
SEO Strategy Guide: 14 Must-Do Things to Prepare for 2025
Customer reviews are a key trust signal for both users and search engines. Ranking in the local pack means more visibility on Google Maps, better mobile presence, and a direct path to phone calls, foot traffic, and sales. With zero-click searches rising, having an optimized Google Business Profile, local citations, and positive reviews also helps you stay visible and competitive. SEO Anomaly Local SEO is essential for any business that targets niche geo-audiences – from coffee shops to law firms. Over 1.5 billion monthly searches have a “near me” modifier, and 28% of them lead to a purchase. If you’re not optimizing for those queries, you’re missing high-converting traffic.
Even if this doesn’t help us rank higher, it will likely get us more clicks—which means more traffic. If we click the number to see the affected pages, we see that one is our guide to content hubs. You should have already done basic on-page SEO when you published your content. This is often true when it comes to your title tag and meta description.
- Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages.
- The cost of SEO depends on a number of factors such as the size of your business, the scope of the project, and the agency you’re working with.
- It’s like hosting events and promotions in your physical store, bringing in customers and generating buzz about your business.
These are some of the search terms you’ll want to compete for by optimizing your key site pages. This step can also be thought of as a “market analysis” task. There are many options for technical auditing tools that will emulate a search engine crawl of your website, and most SEOs have a favorite. Moz’s tool will allow you to view all detected technical SEO issues on your site, and all of the impacted URLs. The data you will get from the On-Demand Crawl can be viewed within the UI of Moz, or exported into a CSV. This focuses on essentials to help kickstart your SEO strategy.
On-Page SEO Tactics
By improving these elements, you increase the chance of ending up higher in the rankings. In the table you can see a couple of exmaples of short tail as well as long tail keywords. At Ahrefs, ranking potential means it’s viable for us to rank in the top three with our available resources. Scoring a keyword depends on how valuable it is for your business. So there’s no right way of scoring it—a “3” for you may be a “1” for others.